Makers guide to opening a Etsy shop

lady looking at etsy

Makers guide to opening an Etsy shop.

Opening an Etsy shop is a great way to start your own a business. There are a few things you need to do to make sure your shop is successful. In this article, we will outline the basic elements to start an Etsy shop, from creating policies and selecting payment settings, to taking professional-looking photos and writing effective product descriptions. We’ll also offer some tips on how to establish yourself as part of the Etsy community and increase your chances of success. So let’s get started!

Intro to Etsy.

Etsy is a website that connects sellers of handmade and specialty items. Individuals may start businesses on Etsy to sell goods they have produced themselves. Etsy also connects buyers and sellers for items that are produced in small batches, by artisan manufacturers. Etsy has over 80 million active buyers with over 4 million sellers.

If you are an artist, crafter, or designer, Etsy is a great place to sell your products. You can also sell vintage items and unique finds on Etsy. Etsy is a great platform for small businesses, and it offers a wide audience of buyers. There are a few advantages to selling on Etsy. First, Etsy has a wide audience of buyers. Second, it offers a variety of tools to help you sell your products, such as Etsy SEO and Etsy search. Lastly, it’s a great way to establish yourself as part of the Etsy community and increase your chances of success. Etsy’s seller handbook offers resources to be a successful Etsy seller, use the handbook along with this article to guide to start an Etsy shop.

Signing up for an Etsy Account.

Tip: Use a desktop to open your account the first time. You can customize your shop on the Etsy app. once you have signed up on your desktop.

Once you sign up, follow these steps.
  1. Click the start selling button in your profile.
  2. Click Get started on the next page.
  3. Answer the question in your Shop preferences.
  4. Enter your new shop’s name.
  5. Stock your shop with Items. Add all relevant information including pictures, who made the item, size, and details.
  6. Set how you will get paid.
  7. Set up how you will pay Etsy.
  8. Set up your storefront.
How to register on Etsy to start a shop
Naming your Etsy shop in detail

Etsy store name.

Having a good brand is an excellent way of distinguishing yourself from the rest. Etsy allows you to use a 20 digit mark for a shop name. Make sure you have a memorable name that will stick with people. It’s also important to have a name that reflects what your shop specializes in, whether you sell handmade items or vintage finds. You want to choose a shop name that is unique and easy to remember. You also want to make sure the name is legally available, so be sure to do a trademark search before settling on a name. Your shop name will be part of your shop’s brand so spend time thinking about what you want your brand to stand for.

Setting up your StoreFront

When setting up your Etsy storefront, there are a few things you’ll want to keep in mind. First, make sure to fill out all of the information about your shop. This includes adding pictures of your products, as well as specifying who made the item, what size it is, and other details. You’ll also want to set your payment preferences. You can choose to be paid by PayPal, direct deposit, or check. You’ll also need to set up how you will pay Etsy their fees. Next, you’ll want to write a description of your shop. This should be around 500 words and should describe your shop’s mission statement and what you sell.

Shop Description

The first paragraph of your shop description is extremely important because it’s the first thing shoppers will read when they arrive at your home page. This text allows you to capture attention and describe what makes your items and business so special. You can go into more detail later on, but many shoppers will scan this introduction before clicking through to individual listings.

So what’s the best approach to this extremely important block of text? We’ve found that providing an emotionally engaging description and featuring a catchy tagline works well: “Welcome to my custom shop where I put the finishing touches on your special piece,” for example, or “A sparkling love story in miniature.” Plus, since we now show images above each paragraph (for mobile-optimized pages), it makes sense to place an image right here as well. This way, anything you say will be illustrated by at least one photo so your buyers know they’re looking at products from the same brand.

writing a Esty description


You’ll also want to create a banner for your shop that is around 3360 by 840 pixels. When creating a banner for your Etsy shop, be sure to use colors and fonts that reflect your brand. You’ll also want to make sure your logo is included in the banner. If you don’t have a logo, you can create one using a program like Photoshop or GIMP. You can also find free templates online that you can use to create your logo.

A banner image is the first thing shoppers will see on your shop home page, so it must be strong enough to build excitement about what lies ahead (those Glittering Pendants are calling!). It should represent a business unit or collection and make a strong promise about the experience shoppers will have once they enter your shop.

Another important consideration is how the banner image appears from afar—the further down on your shop home page you place it, the more potential customers will see it. Banners that appear near the top of a browser window are more likely to be seen by shoppers, especially new visitors who are using the Search bar.

Banners measure 3360 pixels wide by 840 pixels tall and are automatically centered on rows. There’s plenty of space for you to provide a large, exciting image that feels like it belongs on Etsy.


A shop logo is an image that represents your shop and appears next to it in search results, the Your Shop section of Etsy, and other areas on A high-quality, correctly sized logo can say a lot about you as a seller—and a well-chosen image can help you stand out from other shops.

The logo that appears in the search bar next to your shop name is a vital tool for attracting repeat buyers. Shop icons must be high resolution and large enough to look good across all media—be sure they render crisply at 500 pixels by 500 pixels. Also, consider the unique aspects of your brand identity and how they can best be represented.

When you create a new listing, an Etsy-provided header is added to the top of your shop home page (it’s fine as long as it doesn’t break any rules). But you can also upload a logo to use instead of the default one. A consistent themed Shop Icon is a great way to capture attention and reinforce your brand identity.


creating categories in Esty

Your categories are another great opportunity to help shoppers find you! It’s not just about keywords; think about how people shop on Etsy and put yourself in their place when you choose your categories. What do people want? How can you provide what they are searching for?

Let’s say you have a shop that consists mostly of jewelry items. You could start by grouping them into types—rings, necklaces, earrings (and if you’re feeling ambitious, sub-categories like hoops and studs). This lets buyers easily browse all the relevant categories to find the type of item they’re interested in.

Now let’s refine it even further: Hoops is an interesting category because it makes sense on its own AND as a subset of earrings (even though there are no hoop earrings listed at the moment). When shoppers see “Earrings” in your listings’ titles, they can expect to find more fantastic pieces inside with hoops as one option. Keep this principle in mind when creating categories—instead of overwhelming buyers with too many choices, give them multiple places to look.

One more thing! Now that you’re creating niche-specific categories, these can become keywords in themselves. So consider using phrases within the names of your sections like “children’s bracelets” or “rings for women.” It makes sense if you think about it—when used as a keyword, bracelets are broad and general whereas something like children’s bracelets is specific. The latter will send buyers looking for kids’ items directly into your listings while the former may not appear in any searches!

Etsy Listings

This is where your work in categories comes together: By listing in a smart way on Etsy, you can send buyers down the right path and increase your chances of making a sale. But how… you ask? We’ll get to that in a moment, but first: let’s look at what not to do.

A few things we’ve seen sellers try:

Don’t list items in all categories. This spreads out your inventory over several pages, which makes it tough for shoppers to find what they’re looking for. Don’t spread listings across all shops you own (including ones on other websites). Buyers want to see everything in one place—not scattered all over the Internet or stuck behind passwords. Don’t copy your listing text verbatim from another website (or anywhere else!) without adding value by describing each item at least a little bit. Don’t list similar items together. Doing so clutters up your shop and makes it hard for buyers to know which one they prefer.

creating a Etsy listing

Shoppers can do a lot with search filters on Etsy, but there’s no substitute for a great listing text that offers all the information they could want before they even think about touching their mouse to those filters (and without sounding like a robot copy straight from a manufacturer). Great listings:

Include all available information in the main description like size, materials, and care instructions. Highlight important details with descriptive titles and tags—the editorials we talked about earlier set the stage here! Get rid of unnecessary bulk; every word should count. Use bullet points for easy skimming and quick decision-making.


Keywords! But wait… there’s another way to use them here on Etsy (in addition to categories). Tags are like keywords with an extra qualifier—they help narrow down searches by specifying the ones you think buyers will use the most. So if you’re selling costume goods, for example, “vintage” would be a great tag to describe your items; it qualifies as one of those words that helps shoppers find what they’re looking for quickly. You could also go even more specific with tags like “1950s-style dress” or “1960s hat.” Spreading out dense text over paragraphs is tough on buyers’ eyes so break it up using bullet points or some other formatting if you can!

You can add up to 13 tags per listing. Think of it this way: if you’re selling a vintage dress, maybe you’d tag it with fashion + clothing + 1950’s + vintage + dress, and who knows—those seven or eight words might do the trick for that particular search!

About Section

An Etsy about page is a great way to introduce your shop to potential buyers. It’s also an opportunity to share your story and connect with customers on a more personal level. Here are a few tips for creating an effective about page:

Start by telling your story. Why did you start selling on Etsy? What drives you to create unique and beautiful pieces? Share your passion for crafting and let buyers get to know you as a person.

Remember: it’s your story, not a catalog. Being informative is fine but don’t forget why we’re sharing personal details (hint: it’s not to market ourselves!). Use your about section to talk about the things that truly excite you. This is an opportunity for you to show off your voice and personality.

Shop Policies

Creating your Etsy shop policies is an important step in getting your business off the ground. When you’re just starting, it can be tough to know what to include. Here are a few tips to help you get started:

1. Have a terms of sale policy. This policy should outline the returns and exchange policies for your shop. It’s also a good idea to specify the shipping methods you offer and any shipping restrictions you may have.

2. Create a privacy policy. This policy should explain how you will use any personal information collected from buyers.

3. Set up your payment policies. This policy should outline the payment methods you accept and any restrictions you have (like minimum orders or accepted payment types).

4. Include a shop policies section in your listing descriptions. Instead of adding it to your about section, you can add this information directly to listings to help make things easier for your customers.

5. Link to these policies somewhere easy to find on your shop homepage. Etsy displays the link to your policies in your shop’s footer. Most customers won’t read these policies in-depth, so make sure the information is easy to understand and find.

Shipping Profiles

Shipping can be a bit daunting. How do you calculate shipping rates? What type of packaging do you need?

Choose the correct shipping profile for your items. There are three basic types of shipping profiles: flat rate, weight-based, and item-based. Choose the one that most accurately reflects the way you ship your products.

Enter accurate shipping weights and dimensions. This information will help Etsy calculate the correct shipping rates for your products.

Use calculated shipping. Calculated shipping is an option that allows Etsy to determine the best shipping rate for your products based on the weight and dimensions you’ve entered.

Etsy seller fees

Etsy seller fees are relatively straightforward. There’s a .20 listing fee for each item you list. When your item is sold Etsy charges transaction fees. Etsy’s transaction fee is 5% of the displayed price. If you choose to advertise your shop or items, you’ll also be charged various advertising fees.

Establish a Pricing Strategy

Successful Etsy shops use pricing strategies to gain an edge in the etsy marketplace. When it comes to pricing your items on Etsy, there are a few different strategies you can use: cost-based, competition-based, or consumer-based. Let’s take a look at each one:

Cost-Based Pricing Strategy

This strategy is based on the cost of the materials and labor you’ve put into creating your product. You’ll need to calculate the cost of each item and then add a profit margin to determine the final price. This approach can be risky, as it can be difficult to accurately estimate your costs.

Competition-Based Pricing Strategy

This strategy is based on what other sellers are charging for similar products. Researching a competitor’s price to find out what the average price is for similar items will give you a guide to using the competition-based strategy when setting your prices in your product listings.

Consumer-Based Pricing Strategy

This strategy is based on what you think customers are willing to pay for your product. You’ll need to consider the price point that other similar products are selling at and consider adding a small margin above that rate. This approach can help set competitive prices, but make sure you don’t charge too little or else you won’t earn enough profits!

Etsy SEO

Successful Etsy sellers treat their shop like a brick-and-mortar store by having a business brand and researching the market. Having an SEO strategy is essential for Etsy store owners to compete with veteran Etsy sellers. So exactly can your implement SEO in your Etsy shop? Just follow these tips!

Having a SEO strategy is important to selling Etsy

Tip #1: Include keywords where appropriate

One of the best ways to increase the likelihood of being found on Etsy is to include keywords in your listings’ titles, tags, and descriptions. You can do this by using words common to search queries used by buyers. For example, if you sell handmade pottery, you might want to tag your item with these terms: “pot”, “ceramic”, “vase”, “art”, “vessel”. This would allow someone searching for a vase to find your product under the “pot” tag, as well as the “ceramic” and “art” tags.

Tip #2: Research popular keywords

Before you start including keywords in your listings, it’s important to do some research to figure out which ones are most popular. You can use a tool like Google AdWords Keyword Planner to find out which keywords have high search volume. This will help you target the right buyers and increase your chances of being found.

Tip #3: Use long-tail keywords

Long-tail keywords are phrases that are more specific than general keywords. They usually have lower search volume, but they’re also more targeted and therefore have a higher conversion rate. For example, if you sell handmade pottery, you might want to use the keyword phrase “handmade pottery for sale”. This would be a more specific version of the general keyword “pottery”. Including long-tail keywords in your listings can help you reach buyers who are specifically interested in what you’re selling.

Tip #4: Use Etsy’s search engine optimization (SEO) tool

Etsy provides an SEO tool that can help you optimize your listings for search engines. The tool allows you to enter keywords, tweak your titles and tags, and see how your listing appears when someone searches for those keywords. Using the SEO tool can help increase your chances of being found on Etsy.

Wrap up.

Congratulations! You’ve just taken the first step to open your own Etsy shop. The next steps involve developing a business plan, crafting an SEO strategy, and using these tips for success on Etsy. If you want help with any of this or need more information about how to start a successful Etsy store.

Now that you know a little more about the three types of pricing strategies and Etsy SEO, it’s time to put what you’ve learned into practice! Start by including keywords in your titles, tags, and descriptions. Research popular keywords and use long-tail keywords to target buyers who are specifically interested in your product. And lastly, use Etsy’s SEO tool to help optimize your listings for search engines. By following these tips, you’ll be on your way to starting a successful Etsy shop!

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